Sizing & Fit
Wax Print Brands Explained: Vlisco, Woodin and Others
Vlisco vs Woodin explained: what each brand's public site says, how wax print is made, and how to judge quality and spot imitation before you buy.
10 November 2026 · 7 min read
Sizing & Fit
Size charts, size recommendations and fit: practical guides to helping shoppers pick the right size the first time.
146 articles
Sizing & Fit
Ankara, Adire, Kente and Aso Oke: Describing African Fabrics Online
Ankara is wax-print cotton, adire is resist-dyed, kente is strip-woven and aso oke is handwoven. Learn how to describe each fabric clearly online.
9 November 2026 · 4 min read
Sizing & Fit
How Should a Blazer Fit?
A blazer should fit snugly across the shoulders, close without pulling when buttoned, and end past the seat. Use this checklist to test it in minutes.
9 November 2026 · 5 min read
Sizing & Fit
How Should a Bra Fit?
A bra should fit with a snug, level band, cups that hold all breast tissue, a flat center panel and straps that stay up. Use these checks to test yours.
9 November 2026 · 4 min read
Sizing & Fit
How Should a Dress Shirt Fit?
A dress shirt should fit smoothly across the shoulders, close at the collar without pinching, and end sleeves at the wrist bone. Check each point here.
9 November 2026 · 4 min read
Sizing & Fit
How Should a Hoodie Fit?
A hoodie should sit comfortably across the shoulders, leave room in the chest, and end at the hip, with cuffs at the wrist. Here is how to check each part.
9 November 2026 · 5 min read
Sizing & Fit
How Should a Kaftan Fit?
A kaftan should fit snugly at the shoulders, hang loose through the body and end at the length you choose. Here is how to check each part.
9 November 2026 · 4 min read
Sizing & Fit
How Should a Sports Bra Fit?
A sports bra should fit snugly at the band, hold the breasts without spilling or pressure, and stay put when you move. Use this try-on checklist.
9 November 2026 · 4 min read
Sizing & Fit
How Should a Suit Jacket Fit?
A suit jacket should fit snugly at the shoulders, close easily at the button and end near the base of your seat. Use this head-to-hem fit check.
9 November 2026 · 5 min read
Sizing & Fit
How Should a T-Shirt Fit?
A t-shirt should fit with the shoulder seam on the edge of your shoulder, a snug but not tight chest, and a hem near the middle of your hips.
9 November 2026 · 4 min read
Sizing & Fit
How Should a Wedding Dress Fit?
A wedding dress should fit snugly through the bodice, sit comfortably at the natural waist, and let you move, sit and breathe. Here is what to check.
9 November 2026 · 4 min read
Sizing & Fit
How Should a Winter Coat Fit?
A winter coat should close over your usual layers without pulling, with shoulder seams on your shoulder points and sleeves that reach the wrist bone.
9 November 2026 · 5 min read
Sizing & Fit
How Should an Abaya Fit?
An abaya should skim the body without clinging, with shoulder seams on your shoulders, sleeves to the wrist and a hem just above the floor.
9 November 2026 · 5 min read
Sizing & Fit
How Should an Agbada Fit?
An agbada should sit on your shoulders, hang wide without dragging, and clear your hands and shoes. Check the robe, inner top and trousers in turn.
9 November 2026 · 4 min read
Sizing & Fit
How Should Chinos Fit?
Chinos should sit at your waist without a belt fight, fit smoothly over the seat and thighs, and end with a slight break or none. Here is the full check.
9 November 2026 · 4 min read
Sizing & Fit
How Should Jeans Fit?
Jeans should sit snugly at the waist without gaping, follow the seat without pulling, and have a rise and length that suit the cut. Here is how to check.
9 November 2026 · 5 min read
Sizing & Fit
How Should Leggings Fit?
Leggings should sit flat at the waist, stay opaque when you bend, and reach the ankle without bagging at the knee. Use this checklist to test the fit.
9 November 2026 · 4 min read
Sizing & Fit
How to Start an African Fashion Brand Online
To start an African fashion brand online, define your niche, make a small first collection, set up sizing and a store, then find customers.
9 November 2026 · 4 min read
Sizing & Fit
Selling Adire Online: Telling the Story Behind the Fabric
To sell adire online, tell the maker's story, show the process and set honest expectations about variation, then back it with a size guide.
9 November 2026 · 5 min read
Sizing & Fit
Selling African Clothing Online in the UK
To sell African clothing in the UK online, show UK sizes, explain fabric and fit, state delivery and returns terms, and help shoppers pick a size.
9 November 2026 · 4 min read
Sizing & Fit
Selling Ankara Clothing Online to US Shoppers
Selling Ankara clothing online to US shoppers means US sizing, clear fabric and origin labels, honest delivery times and photos that show fit and print.
9 November 2026 · 5 min read
Sizing & Fit
Selling Aso Oke for Weddings Online
Sell aso oke for weddings online by showing the cloth up close, listing every piece in the set, and collecting measurements before you cut or tie anything.
9 November 2026 · 5 min read
Sizing & Fit
Selling Boubou Dresses Online
To sell boubou dresses online, show the full garment, fabric and drape, list body measurements and explain ease. A guide to photos, sizing and policies.
9 November 2026 · 4 min read
Sizing & Fit
Selling Dashikis Online
To sell dashikis online, list sizes by chest, show length and sleeves clearly, and give shoppers a way to check fit. A practical guide for stores.
9 November 2026 · 4 min read
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