Should Menswear Brands Offer Virtual Try-On?

Menswear brands should offer virtual try-on when fit is the main reason shoppers hesitate, as with jackets, shirts and trousers. It is a visual preview, so pair it with a size chart or size recommendation for the label to order.

Virtual try-on lets a shopper upload one photo and see your real garment on their body. This guide helps you decide whether it suits your brand. The basics are in the guide to a virtual fitting room for clothing websites.

Why does menswear have a different fit problem?

Men's clothing is often more structured than women's. A jacket has shoulders, a shirt has a collar and sleeves, and trousers have a waist and inseam.

Each of these has a single measurement that either works or does not. That makes menswear a good fit for size guidance as well as for a visual preview.

Men's shoppers also tend to buy differently. Many know their usual size and reorder it without thinking, until a brand cuts differently and the garment arrives wrong. Others shop rarely and are unsure of their numbers. Your store has to serve both kinds of buyer.

A shopper who is certain of their size mostly needs reassurance that your cut matches it. A shopper who is unsure needs a way to find their size. A preview and a size check on the same page serve both.

Menswear also has a wide range of builds. Broad shoulders with a narrow waist, a larger chest, long arms and a short torso all change how a jacket or shirt sits. A single size label cannot tell a buyer how your cut treats their shape, which is where a visual check can help.

What does try-on help with?

It helps shoppers judge how a garment sits and falls on their frame.

• Shoulders and jackets: how a cut sits across the shoulders.
• Length: where a shirt or coat ends on the body.
• Color and style: how a shade looks against their own coloring.
• Confidence: a reason to buy without a store visit.

It does not replace a measured size. A try-on image will not tell a shopper whether a 34 inch waist is right.

Which menswear categories suit it best?

Category	Suitability	Why
Casual shirts and tees	Good	Easy to show on one photo
Jackets and coats	Good	Shoulder and length are visible
Suits and tailoring	Use with size help	Fit depends on exact measures
Trousers and jeans	Use with size help	Waist and inseam matter most
Native wear and agbada	Good	Drape and length matter

For fitted pieces, the size part matters most. Read the guide to size recommendation for menswear stores.

How does size recommendation work?

ZeDaq.ai offers size recommendation from a 30-second body scan, using one photo plus height. The measurements are matched to your own size chart, with a generic UK, US, EU or AU chart as a fallback.

You enter one chart per garment type: tops, outerwear, dresses and bottoms. When a shopper falls between sizes, the scan recommends up to the largest relevant measurement.

What about tailored and made-to-measure menswear?

If you sell made-to-measure suits or shirts, a body scan can give a starting point for sizing, but a tailor's own measuring is still the standard for exact work. Use the scan to suggest a size, and keep the tailor's measuring for exact work.

What does it cost?

The Free plan costs $0 and includes 3 try-ons, 3 measurements and 5 invoices a month. Paid plans start at $14 a month for Micro, with a 3-day free trial and no card required. Plans are on the ZeDaq.ai pricing page.

How should you explain it to shoppers?

Keep the explanation short and put it next to the button. Say what the shopper does (upload one photo), what they get (your garment on their body) and what it is not (a guarantee of exact fit).

Add one line about the size check for shoppers who want a label to order. A short note such as "Not sure of your size? Use Find my size" is clear and does not over-promise. Test the wording on a few real customers, and rewrite anything they misread.

What are the limits for menswear?

Be clear about what a try-on cannot do.

• It cannot tell how fabric will feel or stretch.
• It shows a preview, not a promise of exact fit.
• A clear, full-length photo gives the best result.

Say this near the button. It sets honest expectations and avoids disputes later.

Be careful about promises on your page. Do not write that try-on guarantees a fit, and do not quote results from other stores as if they were yours. If you want to measure the effect, compare your own numbers before and after.

Also think about how men prefer to shop. Many shop on a phone, in short sessions, and will leave if a tool takes too long. Keep the flow short: one photo, one height, one result. A tool that asks for too much will lose these shoppers.

How should a menswear brand test it?

Run a small test before you roll it out.

1. Choose a few core products: a shirt, a jacket and trousers.
2. Enter your size chart for each garment type.
3. Test with staff of different builds.
4. Compare the suggested size with what your team would recommend in a fitting room.
5. Adjust chart ranges where the answers differ.

For a structured approach, see the guide to running a fair 3-day trial. Keep your own records so you can judge the result on your numbers.

How do you set up the product pages?

Good pages make try-on work better. Use a clear front-facing product photo with the garment fully visible. Avoid heavy shadows and cropped sleeves or hems.

Write the fit note in plain words, such as "slim through the chest" or "relaxed through the body". Add the model's height and the size they wear. Then add your size chart as body measurements, since shoppers compare their own numbers with it.

Finally, put the try-on button where shoppers will see it without scrolling, near the size selector. Keep the label short. "Try it on" is enough.

Where does this sit among other store types?

Smaller shops have different needs. Compare it with boutiques deciding on try-on and bridal boutiques. If you work through an agency, see how web agencies offer try-on.

FAQs

Is virtual try-on only for women's fashion?

No. It works for any garment you can show clearly, and menswear is a good fit for jackets, shirts and native wear.

Does a shopper need an account?

No. The shopper uploads a photo on your product page, and there is no sign-up.

Will it replace my size chart?

No. A try-on shows how a garment looks, while a size chart or size recommendation tells the shopper which label to order.

Is it available outside Shopify?

Yes. It is also a REST API and a script-tag widget for WooCommerce, Wix, Squarespace, BigCommerce and custom sites.