How to Display Fabric and Care Information
By the ZeDaq.ai team · · 4 min read
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Display fabric and care information as a short material line near the price, then a collapsible "Fabric and care" section lower down with the full composition and washing steps. Shoppers who care about material find it quickly, and everyone else is not slowed down.
This is one part of a product page that earns trust. If you are also working on fit, the guide to adding virtual try-on to Shopify covers the other side of "will this work for me?".
Why does fabric and care information matter?
Shoppers cannot touch the garment. Fabric and care details stand in for touch, and they answer practical worries: Will it itch? Does it need dry cleaning? Will it shrink?
Clear details also reduce support questions. When the answer is on the page, nobody has to email you for it. The guide to care guides that reduce damage complaints explains the same idea for after-sale advice.
What should the fabric section include?
Keep it factual and consistent across products. Use this checklist:
- Composition. List each fiber and its share, in the order your label uses.
- Main fabric and lining. Say which is which if they differ.
- Feel and weight. One plain phrase, such as "lightweight and breathable" or "heavy, structured".
- Stretch. State whether the fabric stretches, because it affects sizing.
- Origin or finish, if relevant. Only include what you can confirm with your supplier.
Do not copy a fiber blend from a similar product. Check each one against the garment's sewn-in label, because a small change in blend changes how it behaves.
What should the care section include?
Match the care label sewn into the garment. If the label says hand wash, your page should too.
Write the steps as a short list:
- Washing. Machine or hand, and the water temperature if the label gives one.
- Drying. Line dry, tumble dry or flat dry.
- Ironing. Whether to iron, and how hot.
- Special care. Dry clean only, wash inside out, or wash separately for the first few washes.
Where the label uses symbols, add the words next to them. Many shoppers do not know every symbol. For fabrics that need extra explanation, such as printed or dyed cloth, see the guide on describing fabric texture online.
Where on the page should it go?
Put the most useful part where eyes already are, and the rest one click away.
| Position | What to put there | Why |
|---|---|---|
| Near the title or price | One line: main fabric and feel | Quick reassurance |
| Below the description | "Fabric and care" tab or accordion | Full detail without clutter |
| Near the size selector | Stretch note | It changes the size choice |
| Footer or help page | General care guide | Saves repeating long text |
The same reasoning applies to the rest of the page. The guide to product page layout for fashion shows what belongs above the fold.
How do you add it in Shopify without extra work?
You have three practical options:
- Product description. Easiest. Add a "Fabric and care" heading and a short list. The downside is that wording drifts between products.
- Metafields. Create a metafield for composition and one for care, then show them in your theme. This keeps a consistent layout. The guide to using Shopify metafields for fit notes uses the same method, and you can apply it to fabric text.
- Collapsible block in the theme. Many Online Store 2.0 themes let you add an accordion block that reads from a metafield.
Pick one approach and use it on every product. Consistency matters more than which option you choose.
How do you word it so it is easy to read?
Short and concrete works best. Compare these:
- Weak: "Premium fabric crafted for lasting comfort."
- Better: "Cotton poplin, lightweight, no stretch. Machine wash cold, line dry."
The second one tells the shopper what they need. Avoid vague praise, and avoid claims you cannot support, such as "wrinkle-free" or "never shrinks", unless your supplier confirms them.
Fabric details also help with other shoppers' trust. Pair them with the points in which trust signals belong on a clothing product page. And if the fabric affects returns, such as delicate items, say so in your return policy and link to it. The guide to displaying your return policy on product pages shows how.
How does fabric information connect to fit?
Fabric changes fit. A stretch knit and a stiff woven in the same size can feel different. Say how the fabric behaves next to the size selector.
If shoppers want to see the garment on themselves, ZeDaq.ai offers AI virtual try-on as a Shopify app. The shopper uploads one photo and sees your real garment on their body. It shows how the garment looks, so keep your fabric text for how it feels and cares.
Show fit and fabric together on product pages
FAQs
Should I list fabric on every product?
Yes. Even a single line helps. Use the same format on every product so shoppers know where to look.
Do I need to copy the care label exactly?
Your page should match it. If the label and the page disagree, shoppers will follow the page and may damage the garment.
Can I use icons for care symbols?
Yes, but add words next to them. Not every shopper knows every symbol.
Where do I find the correct fabric composition?
Ask your supplier or manufacturer, and check the sewn-in label on a sample. Do not guess from the look of the cloth.
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