Selling on Instagram With Shopify: Setup and Tips

To sell on Instagram with Shopify, install the Facebook & Instagram sales channel from the Shopify App Store, connect your business accounts, publish your products to it and then tag them in posts and stories. Shopify says the channel is free to use with all Shopify plans, subject to store eligibility (checked November 2026).

This guide is for fashion store owners. Once shoppers land on your product pages from Instagram, fit questions follow, so it helps to add virtual try-on to Shopify as part of the same setup.

What do you need before you start?

Have these ready:

• A Shopify store with products, prices and images.
• An Instagram business or creator account.
• A Facebook account, since the channel connects Facebook and Instagram.
• Your payment, shipping and tax settings in place.

Eligibility rules change, so read the current requirements in Shopify's help center. We did not find them listed on the overview page.

How do you set up the Instagram channel?

The exact screens change, so use this as a map and follow the prompts in your admin.

1. In Shopify, open the App Store and install the Facebook & Instagram channel.
2. Sign in and connect your Facebook account, page and Instagram account.
3. Review the settings it asks you to confirm.
4. Choose which products to publish to the channel.
5. Check the status of your products in the channel.

Fix any product warnings the channel shows, and follow Shopify's guidance on publishing products to Facebook and Instagram.

How do you tag products in posts?

Once products are published to the channel, you can attach them to your content. Tagging turns a post into a shoppable post. A shopper taps the tag and lands on the product.

Good tagging habits:

• Tag the exact item in the photo, not a similar one.
• Use clear, well-lit photos that show the garment and its fit.
• Mention sizing in the caption, such as the model's height and the size worn.
• Update tags when an item goes out of stock.

What should your product pages do for Instagram shoppers?

Instagram shoppers arrive on a phone and often have no history with your brand. Your product page needs to answer the fit question quickly.

Add:

1. A size chart in your own labels.
2. A fit note, such as "runs small, size up if between sizes".
3. A way to check size without leaving the page.

With ZeDaq.ai, a shopper can upload one photo and see your garment on their body, or use "Find my size" to get a recommendation matched to your size chart. It is available as a Shopify app listing.

What content works for a fashion brand?

Instagram is visual, so fashion brands have a lot of options. Mix formats rather than relying on one.

• Product-focused posts: clear photos with a tag and a size note.
• Short videos: show movement, fabric and fit on a real body.
• Stories: announce restocks and answer common sizing questions.
• Customer photos: with permission, show how real people wear your pieces.

Keep a regular schedule you can sustain. A smaller number of consistent posts beats bursts followed by silence.

How much does it cost?

The ZeDaq.ai Free plan costs $0 and includes 3 try-ons, 3 measurements and 5 invoices a month. Paid plans start with Micro at $14 a month, with the first month at $1 for a store's first paid plan on a monthly plan, then $14 a month. Every paid plan has a 3-day free trial with no card required. See the current pricing.

What tips improve Instagram selling?

• Show real fit. Post try-on content and sizing guidance together.
• Reply quickly. Direct messages are often where sales questions arrive.
• Handle taxes properly. Shopify notes that you are responsible for collecting and remitting sales taxes on Facebook and Instagram orders, so check your tax settings (checked November 2026).
• Test your path. Tap through from a post to checkout on your own phone.

If you also sell handmade pieces, the comparison of Etsy and Instagram for handmade clothing explains where each fits. Short video is another option: selling on TikTok Shop with Shopify. If you sell streetwear, see how to sell streetwear on Shopify.

How do you measure whether it works?

Track where orders come from in your Shopify reports. Compare Instagram visits, add-to-carts and orders over time.

Also read the questions that arrive in direct messages. If many ask about sizing, that points to a gap on your product pages.

FAQs

Do I need a Facebook page to sell on Instagram with Shopify?

The channel connects Facebook and Instagram accounts, so plan to have both. Follow Shopify's current setup prompts for exact requirements.

Is the Facebook & Instagram channel free?

Shopify says it is free to use with all Shopify plans, subject to store eligibility. Check Shopify's help center for current terms.

How do I tag products in an Instagram post?

Publish products to the channel first. Then add product tags when you create a post or story.

Why are my products not showing on Instagram?

Check the channel for product warnings and status messages, and follow the guidance Shopify shows there.