How Much Does Virtual Try-On Cost for a Small Fashion Store?

For a small fashion store, virtual try-on costs anywhere from a free plan to a monthly subscription in the tens of dollars, depending on how many try-ons your shoppers run. Your real cost is the monthly plan, any charge for going over its limit, and a few hours of your own setup time.

This guide shows how to estimate that number for your store before you pay anything. If you are still learning how the technology works, start with our guide to virtual fitting rooms for clothing websites, then come back here to budget.

What are you actually paying for?

Most try-on tools for small stores bill you for usage, not for the software itself. A "try-on" is one AI image of your garment on a shopper's photo. Each one costs the provider computing power, so plans are built around how many you get each month.

Your total cost has four parts:

• The monthly plan. A fixed fee that includes a set number of try-ons.
• Going over the limit. Some apps charge for each extra try-on. Others pause try-on until your next billing cycle.
• Your setup time. Installing, choosing products and testing on your phone.
• Product photos. Try-on works best from clear, front-facing photos of each garment. If yours are styled or cropped, you may need to reshoot a few.

For most small stores, the first two parts are the only cash cost. The other two cost time.

What do try-on apps charge right now?

Prices vary a lot between apps, and so does what is included. Here are entry plans from a few photo-based try-on apps on the Shopify App Store, taken from each live listing on the date shown in the table.

App	Entry plan	Monthly price	Included each month	Extra try-ons	Source
PixelDrapeAI	Core	$9.99	250 generations	$0.15 each	Shopify listing, checked November 2026
Try On Twin	Starter Standard	$19	150 try-ons	$0.12 each	Shopify listing, checked November 2026
PICTOFiT	Basic Plan	$500	Not listed (managed service)	Not listed	Shopify listing, checked November 2026
ZeDaq.ai	Micro	$14	20 try-ons, 30 measurements	Try-on pauses until next cycle	ZeDaq.ai pricing

Two things stand out. First, the headline price says little on its own, because the number of try-ons included differs a lot. Second, some plans bundle extras such as size recommendation, while others are try-on only.

For a small store, the managed-service end of the market is usually more than you need. The useful range is the self-serve plans you can install and cancel yourself.

How many try-ons will your store actually use?

Your try-on count depends on how many people view your product pages and how many of them tap the try-on button. There is no reliable industry figure for that second number, so measure it on your own store.

Start from your analytics. Find your monthly product page views, then assume only some shoppers will try the button. Here is an example with made-up figures to show the math. Use your own numbers.

Example store	Product page views a month	If 1 in 50 tap try-on	If 1 in 20 tap try-on
Very small (example)	1,000	20 try-ons	50 try-ons
Small (example)	4,000	80 try-ons	200 try-ons
Growing (example)	15,000	300 try-ons	750 try-ons

These are illustrations, not benchmarks. Once try-on has run for a few weeks, replace the guess with your real usage from the app dashboard.

Also remember that one shopper may run several try-ons, for example the same dress in two colors. That pushes usage up faster than visitor numbers suggest.

Which ZeDaq.ai plan fits a small store?

ZeDaq.ai prices by monthly try-ons and body-scan measurements. Here are the plans from the live pricing page.

Plan	Price	Try-ons a month	Measurements a month
Free	$0	3	3
Micro	$14/mo	20	30
Starter	$49/mo	75	100
Growth	$129/mo	650	Unlimited
Scale	$299/mo	2,000	Unlimited

A measurement is one 30-second body scan, used for size recommendation. Size lookups after a scan are free and don't count toward either limit. On Micro and Starter, if you reach a limit, that action pauses until your next billing cycle or until you upgrade, so you don't get a surprise bill.

Matching the example table above:

1. Very small store, under about 20 try-ons a month: Micro at $14/mo.
2. Small store, up to about 75 try-ons a month: Starter at $49/mo.
3. Growing store, a few hundred try-ons a month: Growth at $129/mo.

There is also a first-month price on each monthly plan: micro is $1 for the first month (then $14), and Starter, Growth and Scale have first-month prices of $28, $74 and $171. The first-month price applies once per store, on monthly plans. Check current plan prices and limits before you choose, because offers change.

What other costs should you plan for?

The subscription is the easy part to see. These are the costs small stores tend to miss.

Setup time

On Shopify, you install the app, switch on its app embed in the Theme Editor and test it on a product page. On other platforms, you paste one script tag into your product template. If you sell on WooCommerce or a custom site, our guide to try-on beyond Shopify covers that route.

Product photos

Try-on uses the garment photo you already have. A clear, front-facing photo on a plain background usually gives the cleanest result. Plan an afternoon to check your best sellers and swap any photos that are too busy.

Your own review time

Check a handful of try-on results for each product type before shoppers see them. Loose garments, layered outfits and heavy prints can look different from simple tops.

Upgrades in busy months

If your sales jump in a holiday month, your try-on use will rise too. Decide in advance whether you would rather upgrade for that month or let try-on pause when you hit the limit.

How do you keep the cost low while you test?

Test small before you commit to a plan. A short, careful test tells you more than any price table.

1. Start on the free tier. ZeDaq.ai's Free plan, when you sign up on its website, includes 3 try-ons and 3 measurements a month, which is enough to see the shopper side on your own products.
2. Use the trial on real products. Every paid plan has a 3-day free trial with 5 free scans and no card required.
3. Switch it on for a few best sellers. Pick products where shoppers often ask about fit.
4. Pick the smallest plan that covers your estimate. You can move up once you see real usage.
5. Review after one month. Compare try-ons used against your plan limit and adjust.

If you are still deciding whether try-on is right for your brand at all, read whether try-on is worth it for small brands first.

For the wider case for adding it this year, see why online brands need try-on.

FAQs

Is there a free virtual try-on option for small stores?

Yes. Some apps have free tiers, and ZeDaq.ai's Free plan on its website includes 3 try-ons and 3 measurements a month. That is enough to test, not to run try-on on a busy store.

Will I be charged if shoppers use more try-ons than my plan includes?

It depends on the app. Some charge a fee for each extra try-on, while ZeDaq.ai's Micro and Starter plans pause that action until your next billing cycle or until you upgrade.

Do I need a developer to add try-on?

Usually not. On Shopify you install an app and switch on its embed. On WooCommerce, Wix or a custom site, you paste one script tag into your product template.

Does size recommendation cost extra?

On ZeDaq.ai, body scans come out of your monthly measurement allowance, and size lookups after a scan are free. Other apps vary, so check each listing for what is included.