Which Shopify Plan Should a New Fashion Brand Choose?

A new fashion brand should usually start on Shopify Basic, the lowest standard plan, and upgrade when sales volume or team size makes the savings on higher plans worth it. Basic has everything you need to launch a clothing store.

This guide compares the plans using Shopify's own pricing page (checked November 2026), and covers the apps that sit on top, such as virtual try-on for Shopify. Prices change, so confirm them before you pay.

What do the Shopify plans cost?

According to Shopify's pricing page, in US dollars:

Plan	Monthly billing	Billed yearly	Online card rate	Third-party payment fee
Basic	$39/mo	$29/mo	2.9% + 30¢	2%
Grow	$105/mo	$79/mo	2.7% + 30¢	1%
Advanced	$399/mo	$299/mo	2.5% + 30¢	0.6%
Plus	From $2,300/mo	Not listed	2.25% + 30¢	0.2%

Shopify's page also shows a 3-day free trial, then $1 a month for 3 months on Basic, Grow and Advanced. Terms can change, so read the current offer on the page.

Which plan is best for a brand that is just starting?

Basic. At the start you have few orders, and a lower monthly fee matters more than a lower card rate.

Do the math with your own numbers. Multiply your expected monthly sales by the card rate on each plan, add the monthly fee, and compare the totals. The point where a higher plan costs less is your upgrade point.

When should you upgrade to Grow or Advanced?

Upgrade when the fee savings are larger than the extra monthly price. A store with steady sales will reach that point sooner than one with occasional sales.

Also consider billing yearly. Shopify lists lower monthly prices for annual billing, but you commit for a year, which is a risk for a brand that is still testing its product.

Do fashion brands need Shopify Plus?

Most do not. Plus is aimed at large operations, and its price on the page starts far above the other plans. A new brand rarely needs it. Revisit it only when you have a large team and complex needs.

What costs come on top of the plan?

The plan is not the whole bill. Plan for:

• Payment fees on each sale, shown in the table above.
• Apps, such as sizing, reviews or email.
• A theme, if you want something beyond the free ones.
• Shipping and returns, which hit fashion margins hardest.

On the app side, ZeDaq.ai has a Free plan at $0 with 3 try-ons, 3 measurements and 5 invoices a month, plus paid plans from Micro at $14 a month. Micro is $1 for the first month, then $14 a month; the first-month price applies to monthly plans only, once per business, on its first paid plan. See what you get on a free try-on plan, or the current ZeDaq.ai pricing. Every paid plan has a 3-day free trial with no card required.

How do you compare plans with a worked example?

Take an imaginary brand with $5,000 of online card sales in a month. This example uses Shopify's listed monthly-billing prices and online card rates, ignoring the fixed 30¢ part and taxes, and it is only an illustration.

• Basic: $39 plan fee plus 2.9% of $5,000, which is $145, for a total of $184.
• Grow: $105 plan fee plus 2.7% of $5,000, which is $135, for a total of $240.

At this volume Basic costs less. Grow only wins when the card savings exceed the extra $66 monthly fee. Repeat the math with your own forecast and with the yearly prices before you upgrade.

What features matter most for a fashion store?

Plan tiers differ in more than price. Before you pay for a higher tier, ask which feature you will actually use:

• Staff accounts. Useful once more than one person manages orders.
• Reports. Helpful when you want to see which styles and sizes sell.
• Shipping and payment options. Check what each plan offers for the countries you ship to.

Look at the plan comparison on Shopify's pricing page and pick features by need, not by name.

How do returns affect your plan choice?

Returns eat margin on any plan, because you pay to ship, process and restock. A policy that protects margin matters as much as the plan fee. Read returns policy ideas that protect margins before you set yours.

What are common mistakes when picking a plan?

• Paying for features you will not use for a year. Start small and upgrade when a real need appears.
• Ignoring payment fees. A cheap plan with high card rates can cost more as sales grow.
• Committing to yearly billing too early. Wait until you have sold steadily for a few months.
• Forgetting app costs. Several small monthly subscriptions add up, so list them before you launch.
• Skipping the trial. Use the trial period to build your store and test a sample order before you pay full price.

How do fashion brands usually grow through the plans?

Most follow the same path. They launch on Basic, use the first months to learn which products sell, and add apps for sizing and try-on once traffic is steady. When monthly sales reach the point where the card-rate savings beat the extra fee, they move up.

Keep a simple monthly record of sales, fees and returns. It shows you when the upgrade makes sense, rather than guessing.

What should you ask before you pay?

Run through a short list on the day you pick a plan:

• What is my expected monthly sales figure? Use a cautious number, not a hope.
• Which payment provider will I use? Shopify's page lists a separate fee for third-party providers, so check which applies.
• Do I plan to sell in several countries? Confirm what each plan offers for the markets you ship to.
• When will I review this choice? Set a date, such as three months after launch, to compare fees with sales.

Writing the answers down turns the plan choice into a decision you can revisit rather than a one-time guess.

What should you do first after choosing a plan?

1. Pick a theme and set up your first collection.
2. Add size information for every garment.
3. Connect payments and shipping.
4. Install the apps you need.
5. Test an order from start to finish.

For a full walk-through, see how to launch a clothing brand on Shopify. When you are ready for try-on, you can install the ZeDaq.ai Shopify app.

FAQs

Is Shopify Basic enough for a clothing store?

For most new brands, yes. You can sell, manage inventory and take payments on Basic, and you can upgrade later.

Can I change Shopify plans later?

Yes. You can move up or down from your Shopify admin. Check Shopify's help pages for how billing changes.

Does a higher plan lower my payment fees?

According to Shopify's pricing page, yes. Card rates fall from Basic to Advanced, as shown in the table above.

Do I need Shopify Plus to use apps?

No. Apps such as sizing and try-on work on standard plans. Check each app's listing for requirements, like an Online Store 2.0 theme.