Virtual Try-On for Nigerian Fashion Brands: How It Works

Virtual try-on for Nigerian fashion brands works like this: a shopper uploads one photo of themselves on your product page, and AI shows your real garment on their body. It answers the question every Instagram buyer asks in your DMs, "how will this look on me?", without a fitting at your studio.

This guide explains each step from the shopper's side and from your side as the brand owner. For the wider picture of why fit tools matter for African labels, start with our pillar guide to virtual try-on for African fashion brands.

What does virtual try-on actually do?

Virtual try-on creates an image of the shopper wearing your garment. It uses the shopper's own photo and the product image you already have on your store. The shopper doesn't need to download anything or create an account.

With ZeDaq.ai, the result shows your real piece, not a generic template. A shopper in Abuja looking at your Ankara jumpsuit sees that jumpsuit on her own body. A buyer in Manchester looking at a senator set sees it on himself before he pays for international shipping.

It is different from the way most Nigerian brands sell today:

Selling method	How the buyer judges fit
Instagram post	Looks at the model and guesses
WhatsApp chat	Asks you, then waits for a reply
Studio visit	Tries it on, but must travel to you
Virtual try-on	Sees the piece on their own photo, on your page

How does it work from the shopper's side?

The shopper journey is short:

1. Open a product page on your store, on a phone or laptop.
2. Tap "Try it on."
3. Upload one photo. A clear, full-length photo works best.
4. See the result, with your garment shown on their body.
5. Check their size with "Find my size," if you have it switched on.

Most Nigerian shoppers browse on their phones, so the whole flow runs in the mobile browser. They stay on your page the whole time, which means they are one tap from adding to cart.

How does "Find my size" fit in?

Try-on shows how a piece looks. Size recommendation tells the shopper which size to order. ZeDaq.ai offers both.

"Find my size" uses a 30-second body scan from one photo plus the shopper's height. It estimates their measurements and matches them to your own size chart. If you haven't added a chart yet, it uses a generic UK, US, EU or AU chart as a fallback.

You enter your own size guide in the dashboard, or in the Shopify app, with one chart per garment type: tops, outerwear, dresses and bottoms. When a shopper sits between two sizes, the scan picks the size that fits their largest relevant measurement. That suits Nigerian buyers who would rather alter a slightly loose piece than squeeze into a tight one.

How do you add try-on to your store?

How you set it up depends on where your store lives.

On Shopify

Install the ZeDaq.ai app from the Shopify App Store, turn on its app embed in your theme, and test it on a product. The full walkthrough is in adding virtual try-on to a Nigerian Shopify store.

On WooCommerce, Wix, Squarespace, BigCommerce or a custom site

Paste one script tag into your product page template. You create a key in Dashboard, then API keys, and lock it to your store's domain. The widget adds "Try it on" and "Find my size" buttons. Setup details are in the widget documentation.

With your own developer

If you have a custom-built store or app, your developer can call the REST API at POST /api/v1/tryon with an x-api-key header. The API reference has the details.

What do you need to prepare before launch?

You don't need a photo studio, but a little preparation helps:

• Clear product images. Use a well-lit photo of the full garment, front-facing, without heavy filters.
• Your size chart as body measurements. Use the bust, waist and hip of the person who fits each size.
• A shortlist of test products. Start with your best-sellers, such as a ready-to-wear kaftan or an Aso-ebi style you repeat often.
• A note for buyers. Tell shoppers on Instagram and WhatsApp that they can now try pieces on from your website.

Before you go live, run through the virtual try-on launch checklist so nothing is missed on day one.

Which Nigerian brands get the most from try-on?

Try-on helps most where the buyer can't easily come to you:

• Brands selling to the diaspora. A buyer in London or Houston can't pop into your Lekki showroom. Shipping a wrong piece abroad is slow and costly.
• Brands with bold prints and colors. Buyers want to see whether a strong color suits their skin tone.
• Ready-to-wear labels. Fixed sizes mean the buyer must choose correctly the first time.
• Brands moving off DMs. Try-on lets shoppers decide on their own, even at night, instead of waiting for your reply.

Made-to-measure tailors can benefit too, mainly from the measurement tools rather than try-on.

How much does it cost to start?

You can test try-on before you pay anything. The Free plan includes 3 try-ons, 3 measurements and 5 invoices a month. The step-by-step free plan test shows how to use those few try-ons to make a real decision.

Paid plans are priced in US dollars:

Plan	Price
Free	$0
Micro	$14/mo
Starter	$49/mo
Growth	$129/mo
Scale	$299/mo

Every paid plan has a 3-day free trial with no card required. Check the current ZeDaq.ai pricing for each plan's monthly allowance.

What should you watch after you launch?

Once try-on is live, keep an eye on a few simple things each week:

• Which products shoppers try on most.
• Whether buyers still message you to ask about size.
• How many orders need an exchange because of fit.
• Which product photos give the clearest try-on results.

If a product gives weak results, the photo is usually the cause. Replace it with a brighter, front-facing image and test again.

FAQs

Does the shopper need to download an app?

No. Try-on runs on your own product page in the shopper's browser. There is no shopper app and no account to create.

Will it work for shoppers on slow mobile data?

The shopper only uploads one photo, so the flow is light. A clear photo and a stable connection give the best result.

Can I use try-on if I sell only on Instagram?

Try-on runs on a website product page. You can still link to those pages from your Instagram bio, stories and WhatsApp chats.

Does try-on replace my size chart?

No. Try-on shows the look, and your size chart powers "Find my size." Most brands use both together.