Squarespace vs Wix for Fashion Designers

Squarespace vs Wix for fashion designers comes down to how much you want to sell and how much control you want over the design. Both can show a portfolio and sell clothing, so the better choice depends on your catalog size, budget and how you want shoppers to find the right size.

This comparison uses each company's public pages, checked November 2026. Plans and prices change, so confirm on their sites before you buy. If you plan to add try-on, the guide to virtual try-on for WooCommerce and other platforms explains the script-tag approach used on both builders.

What should a fashion designer look for in a website builder?

Decide what the site must do before you compare features. Most designers need a mix of these jobs:

• Show a portfolio with large, clean photos of collections.
• Sell ready-to-wear or made-to-order pieces with sizes and colors.
• Take inquiries for custom or bespoke work.
• Explain sizing so buyers choose correctly.
• Look like your brand, not like a template.

A site that only displays a lookbook needs far less than a store with dozens of sizes and colorways. Write your list first, then score each builder against it.

How do the plans compare?

Squarespace publishes four plans on its pricing page (checked November 2026):

Plan	Monthly billing	Annual billing, per month	Online store fee
Basic	$25	$19	2%
Core	$39	$29	0%
Plus	$65	$49	0%
Advanced	$139	$99	0%

Squarespace says all four plans include selling. The page also lists card rates from 2.9% + $0.30 on Basic and Core down to 2.5% + $0.30 on Advanced.

Wix lists three business plans on its plans page (checked November 2026): Core, Business and Business Elite. They are described as Basic, Standard and Advanced eCommerce, and all three accept payments. Wix shows prices that depend on your location, with yearly billing paid in full, so check the number you see when you visit. The plans page does not state transaction fees, so check them before you buy.

Which is better for a portfolio-first designer?

If your site is mostly a showcase with a few products, either builder works. Compare these points yourself in each builder's free trial or demo:

• How easy it is to build full-width image galleries.
• Whether you can control fonts, spacing and layout to match your brand.
• How the site looks on a phone, where most shoppers browse.
• How simple it is to add a contact or custom-order form.

Take your own three best photos into each editor and build the same page. The one that feels natural to you is usually the right choice. Neither builder will fix weak photography.

Which is better for selling clothing with sizes and colors?

Selling clothing needs variants. A shirt in five sizes and three colors is fifteen combinations, and each needs stock, a photo and a price.

Check these in each builder before you commit:

1. Can a product have both size and color options?
2. Can you track stock per variant?
3. Can you add a size guide to the product page?
4. Can shoppers see a different photo for each color?
5. What are the tax and shipping settings for the countries you sell to?

If you expect a large catalog or heavy ecommerce use, compare these builders with a dedicated store platform. The guides to Shopify vs Wix and Shopify vs Squarespace explain when that makes sense.

Can you add size recommendations and try-on?

Yes, on either builder, using a script tag. ZeDaq.ai offers a widget for Wix, Squarespace, WooCommerce, BigCommerce and custom sites. You paste one script into the product template, and it adds "Try it on" and "Find my size" buttons.

The key in that script must be locked to your store's domain, which you do in the dashboard under API keys. Setup details are in the widget documentation.

For sizing, you enter your own size guide in the dashboard, one chart per garment type, and the scan recommends your labels. For a closer look at one builder, see virtual try-on on Squarespace.

Developers who want their own interface can call the REST API at POST /api/v1/tryon with an x-api-key header. The API reference has the details.

What about made-to-order and custom collections?

Many independent designers sell pieces cut after the order arrives. That changes what your site must do.

• Set expectations. State the lead time on the product page and again at checkout.
• Collect measurements. Decide whether you ask for them in a form, by message or through a sizing tool.
• Show a clear deposit or payment rule. Check how each builder lets you take a part payment, if you need one.
• Offer a contact route. A simple inquiry form helps shoppers who want a custom size.

Test the whole path as a customer would, from product page to confirmation email. If any step confuses you, it will confuse a buyer.

How should you choose?

Use this short checklist:

• Few products, strong visuals: pick the builder whose editor you enjoy most.
• A growing catalog with many variants: test stock and variant handling first, and compare with a store platform.
• Made-to-order or bespoke: prioritize forms, deposits and a clear sizing process.
• Selling to shoppers who ask "what size?": add a size recommendation early, whichever builder you pick.

Keep records of your clients and orders somewhere organized too. The article on the best CRM for fashion designers covers options.

What should a designer's product page include?

Whichever builder you choose, the product page does the selling. Build a template once and reuse it for every piece.

1. Several photos. Front, back, a detail of the fabric or stitching, and the garment on a person.
2. A clear title and short description. Say what the piece is, the fabric and the occasion.
3. Sizes and colors. List every option and say which are made to order.
4. A size chart with body measurements. Say whether the chart is your own.
5. A fit note. For example, "relaxed through the waist" or "cut close to the body".
6. Lead time and shipping. Say how long made-to-order pieces take.
7. Care and returns. One short line each, with a link to the full policy.

Designers who sell custom work should also say how measurements are taken and how many fittings are included. Shoppers trust a page that answers questions before they ask.

How can you test both builders in a week?

Do not choose from feature lists alone. Spend a week with each, using the same plan.

1. Day one: Start a trial or free site on each builder. Use the same logo, colors and photos.
2. Day two: Build your home page and one collection page.
3. Day three: Add three products with sizes and colors.
4. Day four: Add your size guide and fit notes.
5. Day five: Open both sites on a phone and ask two friends to find a product and reach checkout.
6. Day six: Paste in a script tag if you plan to use a widget, and check the buttons appear.
7. Day seven: Compare notes: speed, comfort with the editor, and what felt missing.

Write down how long each task took. The builder that saved you time is usually the one you will keep using.

What mistakes do designers make when choosing a builder?

A few mistakes come up often:

• Choosing by template alone. A beautiful template does not fix weak product photos or an unclear sizing page.
• Ignoring the phone view. Check every page on a small screen.
• Forgetting variants. A catalog that looks simple becomes complicated once every size and color is added.
• Skipping the size question. Shoppers who are unsure about fit often leave. Plan for sizing from day one.
• Not checking the fee page. Plan names, prices and transaction fees change, so confirm them on the day you sign up.

FAQs

Can I switch between Squarespace and Wix later?

You can, but moving products, pages and addresses takes work. Test your needs before you build, so you do not need to move.

Do I need a paid plan to sell?

Selling is included in the paid plans listed above. Check each company's current plan page for exactly what you get.

Does the try-on widget work on a free site?

The widget is a script you paste into your product template, so it needs a plan that lets you add custom code. Confirm that with your builder.

Is one builder better for custom, made-to-order clothing?

Neither is made for it specifically. Look at forms, deposits and how clearly you can show sizing.