Shopify Checkout Settings Every Clothing Store Should Check
By the ZeDaq.ai team · · 4 min read
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For a clothing store, the Shopify checkout settings worth checking are the ones that affect sizing mistakes, returns and failed orders: customer email collection, address collection, store policies, cart limits and bot protection. Open the checkout settings in your Shopify admin, work through them once, then place a test order.
Checkout is the last step after a shopper has picked a size. If you want fewer wrong picks before that point, a virtual try-on setup for Shopify works on the product page, upstream of anything below.
Where do you find the checkout settings?
Shopify lists its options in the checkout settings documentation. In the admin, the settings page sits under Checkout. The sections below follow that list and pick out the ones that matter most for apparel.
Which settings matter most for clothing stores?
Customer email collection
This controls how you collect email addresses for promotional marketing. Decide on purpose whether the opt-in is shown, and make sure it matches how you plan to email shoppers about restocks and new drops.
Address collection preferences
Check which address fields shoppers must fill in. Clothing orders go to homes, so missing apartment or phone details can cause failed deliveries and extra support emails. A failed delivery often becomes a return.
Store policies
Shopify lets you add refund, privacy and terms of service policies that customers can review at checkout. For fashion, your refund policy is the one most people read. Keep it short, and state the return window and who pays for return shipping.
The guide to collecting measurements at checkout shows another way to reduce sizing doubt at this step.
Add-to-cart limit
This caps the number of items per cart. It can help with limited drops, where you don't want one buyer taking a full size run.
Bot protection
Shopify lists bot protection as a checkout setting. If you run small-batch drops, review it before launch and see how it behaves in a test order.
Payment methods and delivery options
Shopify lets you customize which payment methods and delivery options show at checkout. Remove anything you can't honor, such as a shipping option for a country you don't fulfill.
How do you test your checkout properly?
Shopify has a test order feature, listed in its checkout documentation. Use it before every major sale. Run through this order:
- Add a product with a size variant to the cart on your phone.
- Complete checkout with each payment method you offer.
- Check the confirmation email, including the size and color shown.
- Read the order in the admin as your fulfillment team will see it.
Many fashion shoppers browse on phones, so test there first.
How do abandoned checkout emails fit in?
Shopify can send abandoned checkout emails automatically. According to Shopify's abandoned checkout documentation, you turn them on under Apps → Messaging → Automations. Open the "Abandoned checkout emails by Shopify" automation and choose to send them automatically.
Recovery works for the Online Store and Buy Button channels. No email goes out if the shopper entered a phone number instead of an email. For a wider plan, see how to reduce cart abandonment.
What clothing-specific problems show up at checkout?
Fashion orders have quirks that other stores rarely see. Check each one on your own store.
- Size and color variants: the cart and confirmation email should show the exact variant, so the packer and the customer both see the same thing.
- Pre-orders and drops: if some items ship later, say so on the product page and in the confirmation email, so shoppers aren't surprised by a split delivery.
- Returns wording: a shopper who knows the return window before paying is less likely to write to you in a panic afterward.
- Gift orders: buyers often ship to someone else, so make sure the shipping address is easy to change and the receipt doesn't show prices unless you want it to.
Write down what you find and fix the biggest issue first. One small fix, tested on a phone, is worth more than a long list left undone.
What is a quick checkout audit checklist?
- Email opt-in is set the way you intend.
- Required address fields help prevent failed deliveries.
- Refund policy is added and readable at checkout.
- Cart limits are set for limited drops.
- Bot protection is reviewed before launches.
- Only payment and delivery options you can honor are shown.
- A test order was placed on a phone this month.
If you are still setting up your store, launching a clothing brand on Shopify covers the order of work. When you compare sizing tools, the roundup of AI try-on apps for Shopify is a place to start.
Help shoppers pick the right size before checkout
FAQs
Should I turn on abandoned checkout emails?
For most stores, yes. Send them only to the original customer, since the recovery link lets anyone who opens it continue that checkout.
How often should I review checkout settings?
Review them before each major sale and after you add a new market, payment method or shipping option.
Can the checkout help with sizing questions?
Checkout is late for sizing advice. A size recommendation on the product page, backed by your own size chart, reaches the shopper before they choose.
Do I need a test order every time?
Place one after any change to payments, shipping or theme, so you catch problems before shoppers do.
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