Setting Up a Clothing Store on Ecwid

To set up a clothing store on Ecwid, create an account, choose a plan, add your products with size options, and then place the store on your own website or on an Ecwid-built site. Ecwid is designed to add a store to a site you already have, which suits brands that want to keep their current website.

This guide is for small fashion brands and the developers who support them. If you are comparing platforms first, our guide to virtual try-on for WooCommerce shows how a different platform handles the same problems. Prices and plan details below were checked in November 2026 and can change.

What is Ecwid, and who is it for?

Ecwid is an e-commerce platform that lets you add an online store to a site you already own. On its homepage, Ecwid says you can add a store to a custom-coded site or one built with another site builder by pasting a code snippet (checked November 2026).

It lists WordPress, Wix and its own Instant Site as places to put a store. That makes it a fit if you already have a brand site and want to start selling without rebuilding it.

How much does Ecwid cost for a clothing store?

Ecwid's pricing page lists four paid plans: Starter, Venture, Business and Unlimited (checked November 2026). It did not mention a Free plan when we checked, so confirm the current plans before you start.

The Starter plan is listed as limited to up to 10 products, which is small for a clothing store. Count your products and variants before choosing, because each style may need several sizes and colors. Check Ecwid's own pricing page for how its plans count them.

How do you add products with sizes?

Plan your catalog before you enter anything. A tidy start saves time later.

1. Make a list of every style, with its colors and sizes.
2. Write a clear title and description for each product.
3. Take front-facing photos on a plain background, with a few extra angles.
4. Add the product in Ecwid and set up sizes using its product options. Check Ecwid's help pages for the current steps.
5. Track stock for each size if your plan allows it, so shoppers cannot order what you do not have.
6. Add the price, weight and any shipping details.

Use the same size labels everywhere: on the product, in your size chart and in your emails.

How do you put the store on your website?

Ecwid's homepage says you can paste one code snippet to launch the store on a page of your choice (checked November 2026). It also describes an official WordPress plugin and an option for Wix sites.

Add the store to a page, then open it on your phone and check that the product list, size choice and cart all work. Most shoppers will browse on a phone.

How do you handle size charts?

A size chart is the biggest tool you have against wrong-size orders. Add a clear chart with body measurements for each garment type, and link to it from every product.

Our guide to setting up your size chart for accurate recommendations covers the columns that matter.

Can you add virtual try-on and size recommendation?

ZeDaq.ai has no Ecwid-specific app. If your setup lets you add a script to the product page, you can use the script-tag widget, which adds "Try it on" and "Find my size". Otherwise, a developer can call the REST API. The details are in virtual try-on on Ecwid: your options.

The key must be locked to your store's domain in the dashboard. Setup steps are in the widget documentation.

What should you check before you commit?

A few questions save a lot of time later:

• Can you add a script to the page? This decides whether the widget will work.
• How many products and variants do you have? Compare that with the plan limits on Ecwid's pricing page.
• Do you own a domain? A widget key must be locked to your store's domain.
• Who maintains the store? Someone should own the size charts, stock and testing.

Write the answers down before you pay for a plan.

How does Ecwid compare with other options?

If you are still choosing a platform, look at how each one handles variants, size charts and script access. Our guides on setting up a clothing store on BigCommerce and on WooCommerce follow the same steps for those platforms.

FAQs

Can I add an Ecwid store to an existing website?

Yes. Ecwid says on its pricing page that a store can be added to an existing website (checked November 2026).

Does Ecwid have a free plan for clothing stores?

Its pricing page listed only paid plans when we checked in November 2026. Check the page again before you decide.

Can shoppers pick a size on Ecwid?

You need to offer sizes as product options, so check Ecwid's help pages for how. Keep the labels consistent with your size chart.

Does ZeDaq.ai work on Ecwid?

Not through an app. You can use the widget if your store lets you add a script, or the REST API with a developer.