Migrating From Wix to Shopify for a Fashion Brand

To migrate a fashion brand from Wix to Shopify, export your products from Wix, import them into Shopify with a CSV file, rebuild your size variants, set up URL redirects and test the store before you point your domain across. Plan the work in that order and keep your Wix store live until the new one passes testing.

This guide covers the steps and the fashion-specific traps. If you are still deciding on a platform, read Shopify versus Wix for fashion brands first. After the move, you can add size and try-on tools through the virtual try-on options for custom stores or the Shopify app.

What should you do before you migrate?

Prepare before you touch the new store. This avoids surprises later.

• List what you have. Products, collections, pages, blog posts, discount codes and customers.
• Clean your catalog. Fix titles, sizes and descriptions now, not after import.
• Collect your images. Make sure every image has a public URL or is saved on your computer.
• Note your top pages. Write down the URLs that bring the most visits, so you can redirect them.
• Choose a quiet time. Avoid launching in the middle of a big sale.

How do you export products from Wix?

Wix lets store owners export products from the dashboard. Look in your Wix dashboard's product area for an export option, and check what the file includes, because the contents can change over time.

When you have the file, compare it with your catalog. For fashion, check these items:

• Every size and color variant is present.
• SKUs match your stock records.
• Image links are included.
• Descriptions kept their formatting.

Fix gaps in the spreadsheet before you import.

How do you import products into Shopify?

Shopify imports products from a CSV file. According to Shopify's CSV import guide, you download a sample file, match your columns to it and save it in UTF-8 format.

Key points from that guide:

1. Only the "Title" column is required for a new product, plus "URL handle" if you add variants.
2. Variant columns such as SKU need "Option1 name" and "Option1 value" too.
3. Images must already exist at public URLs, with one row per image.
4. A product can have up to three options, such as size, color and fit.

For clothing, map Wix's size options to "Option1" and color to "Option2". Keep names identical to your current ones so reports stay consistent.

How do you keep your search traffic with redirects?

Your Wix URLs will change when you move. Without redirects, old links lead to error pages and you lose visitors and rankings.

Shopify has a redirect tool under Content, then Menus, then URL redirects. Per Shopify's URL redirect documentation, redirects only work when the old URL no longer loads a page, and you can bulk-import them with a CSV file.

To prepare:

1. List your old Wix product and collection URLs.
2. Match each to its new Shopify URL.
3. Import the list as a CSV, or add the key ones by hand.
4. Click the old links to test them.

How do you rebuild sizes and size charts?

Wix and Shopify handle size options differently, so rebuild this part with care. Add a size chart to each product page, and test that every variant is in stock.

See how to add a size chart to Shopify product pages for the options. If you want a recommendation from a body scan, the ZeDaq.ai Shopify app lets you enter one size chart per garment type and then suggests your own labels to shoppers.

What else needs to move besides products?

Products are only part of the store. Make a short list of everything else:

• Pages and policies. Shipping, returns, sizing and contact pages.
• Blog posts. Copy them across and redirect their old URLs.
• Navigation. Rebuild menus so shoppers find collections quickly.
• Email and tracking tools. Reconnect analytics and your email sender.
• Customer data. Check what you may export and import under your own privacy terms.

Tell your customers about the move before you switch. A short email saves support messages when the store looks different.

How do you test and switch over?

Test before you change your domain.

1. Place a test order and check payment, shipping and emails.
2. Open the store on a phone and a laptop.
3. Check each redirect from the list.
4. Confirm taxes, shipping rates and policies.
5. Switch your domain and re-test.

If you have run a WooCommerce store before, the steps are close to migrating a fashion store from WooCommerce to Shopify. If you are comparing builders before you commit, Webflow versus Shopify for fashion brands is another point of comparison.

FAQs

Can I keep my Wix store running during the move?

Yes. Keep it live until the Shopify store passes testing, then switch the domain.

Will I lose my search rankings?

You can limit the loss with redirects from old URLs to new ones. Rankings may still move for a while after a migration.

Do customer accounts transfer?

That depends on what you can export and import. Check both platforms' help pages for the current options.

How long does a migration take?

It depends on catalog size and how much you clean up first. Plan a test period before launch.