Best Website Builder for Fashion Designers

The best website builder for a fashion designer depends on what the site must do. Choose Squarespace or Wix if you mainly want a polished portfolio with light selling, and choose Shopify if selling clothing is the core of the business.

This guide compares the three using each company's own public pricing page, checked November 2026. Prices and plans change, so confirm them on the linked pages. If you later add fit tools, the guide to virtual try-on for WooCommerce shows how try-on works on non-Shopify stores.

What should a designer's website do?

Start with the job, then pick the tool. Most designers need some mix of the following:

• Portfolio: show collections, lookbooks and press.
• Selling: take orders for ready-to-wear or made-to-order pieces.
• Bookings and inquiries: let clients ask about custom work.
• Fit information: size charts and measurement guidance.

A portfolio-only site is simpler and cheaper. A shop needs product variants, stock, shipping and tax settings.

What does Squarespace offer?

Squarespace lists four plans: Basic, Core, Plus and Advanced. On its pricing page, checked November 2026, monthly billing is $25, $39, $65 and $139 a month, with lower per-month prices on annual billing.

The Squarespace page lists selling, unlimited products, gift cards, abandoned cart recovery and invoicing on all plans. It shows a 2% online store transaction fee on Basic and 0% on the higher plans. Discounts and shipping labels appear on Core and above.

What does Wix offer?

Wix lists Free, Light, Core, Business and Business Elite plans on its plans page, checked November 2026. The page says displayed prices are for yearly subscriptions, and shows $17.77, $29.77, $39.77 and $159.77 a month for Light, Core, Business and Business Elite.

According to the page, Core, Business and Business Elite include online selling, labeled Basic, Standard and Advanced eCommerce. Free and Light do not list online selling.

What does Shopify offer?

Shopify is built around online stores. Its pricing page, checked November 2026, lists Basic at $29 a month paid yearly or $39 paid monthly, Grow at $79 or $105, and Advanced at $299 or $399.

The page also states a trial of 3 days free, then $1 a month for 3 months. Check the page for the terms that apply to you.

How do the three compare?

	Squarespace	Wix	Shopify
Plans checked	Basic to Advanced	Free to Business Elite	Basic to Advanced
Online selling	All plans	Core and above	All plans
Entry paid price (as listed)	$25/mo monthly billing	$17.77/mo, yearly pricing	$39/mo monthly billing
Best fit	Portfolio plus a small shop	Flexible design, light selling	Selling as the main business

Source: each company's pricing page linked above, checked November 2026. Plans differ in many other ways, so read the full listings.

What else should you check besides the headline price?

The monthly price is only part of the cost. Before you commit, read the full plan details for these items.

• Transaction fees. Squarespace lists a fee on its Basic plan, as noted above. Payment processors charge their own card fees on top.
• Billing period. Wix says its displayed prices are for yearly subscriptions. Shopify and Squarespace show different prices for monthly and annual billing.
• Add-ons. Shopify's page lists POS Pro as an add-on. Apps and themes may cost extra on any platform.
• Currency and tax. If you sell abroad, check how each platform handles currency and tax for your markets.

Write the real yearly total for your setup before you decide. Ask yourself what you would pay in month one and in month twelve.

What pages should a designer's site include?

Whichever builder you pick, the site works best with a few clear pages.

1. Home: your strongest image and a one-line description of what you make.
2. Collections or lookbook: large photos with a short note on each piece.
3. Shop or order page: sizes, prices, delivery time and returns rules.
4. Custom work page: how to request a made-to-measure piece, and what to prepare.
5. About and contact: your story, your location and how to reach you.

Add a size guide with real body measurements on every shop page. It cuts questions and wrong-size orders.

What does a worked example look like?

Imagine three designers. These are made-up situations to show the logic.

• Amara shows a small collection and takes a few custom orders by message. She needs a portfolio with a contact form. A portfolio-focused plan is enough.
• Daniel sells ten ready-to-wear pieces each season in several sizes. He needs variants, stock counts and shipping. A store-focused plan fits.
• Lina makes bridal gowns by appointment. Her website is a showcase, and her orders happen in fittings. She needs a good portfolio and a separate way to manage clients.

Which should you choose?

Match the builder to your situation.

• Portfolio first, a few pieces for sale: Squarespace or Wix.
• A clothing label with growing orders: Shopify.
• Made-to-order with client consultations: any of them, plus a way to record client details outside the website.

The wider comparison of Squarespace vs Wix for fashion designers goes deeper on those two.

How do you add fit tools to your site?

Fit is the hardest part of selling clothes online. ZeDaq.ai offers a script-tag widget for WooCommerce, Wix, Squarespace, BigCommerce and custom sites. You paste one script into the product template, lock the key to your domain, and shoppers get "Try it on" and "Find my size".

The widget is also available through a REST API for developers (POST /api/v1/tryon with an x-api-key header). See the API reference or the guide to adding try-on with one script tag.

What about running the business behind the website?

A website shows your work, but it does not manage clients, orders and fittings. Many designers use a separate system for that. The guide to the best CRM for fashion designers covers what to look for.

How should you test a builder before paying?

Use a free trial or free plan where one exists, and build one real page, not a blank template. Add three products or collections, a size guide and a contact form.

Then open the page on your phone, since many shoppers browse fashion on mobile. If it looks right and you can edit it without help, that is a good sign.

FAQs

Can I sell clothes on a free Wix plan?

On the plans page checked in November 2026, Wix lists online selling on Core and above, not on Free or Light. Check the page for current terms.

Is Shopify too much for a small designer?

Not necessarily. If you sell clothing regularly, a store-focused platform may save time. If you only show a portfolio, a lighter builder may be enough.

Do I need a developer?

Not for the builders themselves. The widget route needs only a pasted script, while the API route needs a developer.

Can I switch builders later?

Yes, but plan for moving products, images and links. Keep your own copy of photos and size information.