Privacy Policy and Cookie Banners for Shopify Fashion Stores

To set up a Shopify privacy policy, go to Settings > Policies in your Shopify admin and edit your privacy policy there. Cookie banners are managed through the Customer privacy settings, which you can customize for each country or region where you sell.

This is general information, not legal or tax advice. Privacy rules differ by country, so confirm the details with a qualified professional. If you add tools that handle photos or measurements, such as virtual try-on on Shopify, your policy needs to describe them.

Where do you edit your privacy policy in Shopify?

Shopify's help center gives these steps, on its policies page:

1. From your Shopify admin, go to Settings > Policies.
2. In the Written policies section, click your privacy policy.
3. If Use automated policy is on, turn it off before editing it by hand.
4. Enter or edit your text, then click Save.

Shopify states that its automated policy templates are for information only, are not legal advice and do not guarantee compliance. You are responsible for the accuracy of your published policies.

What should a fashion store's privacy policy cover?

Describe what you collect, why, who receives it and how people can contact you.

For a fashion store, think about:

• Name, address and payment details for orders.
• Email and marketing preferences.
• Size and measurement data, if you collect it.
• Photos, if a shopper uploads one for try-on.
• Cookies and similar tools used for analytics and ads.
• Returns and delivery partners who receive customer details.

Match the text to what your store really does. A generic policy that ignores your apps can mislead customers.

How do you disclose try-on and size data?

Be specific about photos and measurements. With ZeDaq.ai, a size scan is analyzed in the shopper's browser and only measurements are sent for sizing. If the shopper also runs a try-on, the photo is sent to render the image.

State this in plain words in your policy and near the button. The guide on shopper privacy and virtual try-on covers what retailers should explain.

How do cookie banners work on Shopify?

Shopify says you can customize Customer privacy settings in your admin, and that these can differ for each country and region where you sell, because privacy laws vary. Its customer privacy page points to further articles on configuration.

Shopify also says automated privacy settings can keep your privacy policy, cookie banner and data-sharing opt-out page updated when you change certain settings. Check the exact options in your own admin, since they can change.

What do regional laws expect?

Rules depend on where your customers live. Read the official source for each market you serve.

• UK: The Information Commissioner's Office publishes guidance on storage and access technologies. It lists exceptions to the consent requirement, including strictly necessary use (checked November 2026).
• California: The state Attorney General's CCPA page says consumers can opt out of the sale or sharing of their personal information, and businesses must give notice at or before collection.
• EU: The GDPR applies to people in the EU. Read the regulation or your national authority's guidance before you decide.

Do not copy a banner setting from another store. Confirm what your own cookies and apps do.

What should you check after setup?

1. Open your store in a private browser window and see what the banner shows.
2. Check that your policy link works in the footer and at checkout.
3. List every app and what data it collects.
4. Update the policy when you add an app.
5. Date your policy and keep a record of changes.

Your shipping and returns pages need the same care; see the guide to writing a shipping policy for a clothing store. For another pre-launch review, use the Shopify accessibility checklist for clothing stores.

What does a simple plain-language privacy section look like?

Plain language builds trust. A short section for a fashion store might read:

• "We use your name, address and email to ship your order and send receipts."
• "If you use our size tool, your measurements are used to suggest a size."
• "If you use try-on, the photo you upload is used to create the image you see."
• "You can contact us to ask about, correct or delete your data."

Adapt each line to your real practice, then have it reviewed. Do not state anything your store does not do, such as promising deletion if you cannot delete.

How do size tools fit in?

A size recommendation tool collects body information, so it belongs in your policy. The overview of AI size recommendation for fashion stores explains how the scan works.

FAQs

Does every Shopify store need a privacy policy?

Most stores collect personal data, so a policy is normal practice, and some laws require one. Ask a qualified professional about your case.

Is Shopify's automated policy enough?

Shopify says its templates are informational and do not guarantee compliance. Review the text against how your store works.

Do I need a cookie banner?

It depends on your customers' locations and the cookies you use. Check the official guidance for each region.

Is this legal advice?

No. This is general information, not legal or tax advice.