Kiwi Sizing vs ESC Size Charts

Kiwi Sizing and ESC Size Charts are both Shopify apps that show size charts on product pages. Kiwi also offers size recommenders and has more plan tiers, while ESC is a simpler chart builder with one paid plan. Pick ESC if you only need clean charts at a low price, and Kiwi if you want a recommender or more control over charts.

Both apps are listed on the Shopify App Store, and we read the listings in November 2026. Plans change, so confirm prices on each listing before you install. For a wider look at the category, see our guide to the best AI virtual try-on apps for Shopify, which also covers sizing tools.

What is each app, in one line?

• Kiwi Size Chart & Recommender builds size charts and, on higher plans, AI-powered size recommenders. See the Kiwi listing.
• ESC Size Charts builds size guides from templates or from scratch and shows them on product pages or storewide. See the ESC listing.

Neither listing describes a body scan or a photo-based try-on. If you want that, it is a separate type of tool.

How do their features compare?

The table below only repeats what each listing says.

Feature	Kiwi Sizing	ESC Size Charts
Size chart builder	Yes, with 22 pre-built templates	Yes, from a template or from scratch
Import	Images, product descriptions or CSV files	Import and export on the paid plan
Assign charts to products	Product- or collection-based guides	Tag, collection, product, vendor or product type
Size recommender	Yes, on Plus and Ultimate plans	Not listed
Google Analytics	Premium plan and above	Not listed
Auto-translate	Premium plan and above	Not listed

Sources: the Kiwi listing and the ESC listing, checked November 2026.

How do the prices compare?

Prices are in US dollars per month, as listed.

Plan	Kiwi Sizing	ESC Size Charts
Free	$0, up to 3 charts, Kiwi watermark	$0, up to 3 charts, ESC watermark
Entry paid plan	Premium, $7.99: up to 10 charts, no watermark	Premium, $4.99: unlimited charts, no watermark
Mid tier	Plus, $14.99: up to 20 charts, up to 10 recommenders	None listed
Top tier	Ultimate, $26.99: unlimited charts and recommenders	None listed

Kiwi lists a 14-day free trial on its paid plans, and ESC lists a 7-day trial on Premium. Kiwi's Plus and Ultimate plans also say that additional charges apply based on order volume, so read that line before choosing.

On price alone, ESC is cheaper if you need many charts without a watermark. Kiwi costs more but adds the recommender and analytics.

Which has the easier setup?

Both listings promise a quick start. Kiwi's page says the app needs no code and can be set up in minutes, and ESC's page says you can start from a template or build your own chart. Neither claim replaces a test on your own theme.

The slower part is usually the data, not the app. If your measurements live in a supplier PDF or an old spreadsheet, cleaning them takes longer than installing anything. Kiwi's listing mentions importing from images, product descriptions or CSV files, which can save typing if your data is already in one of those forms.

How many size charts does your store need?

Chart limits decide a lot, so count before you compare. A chart is one table of sizes and measurements. Most stores need one per garment type or fit.

Use this quick count:

1. List your garment types, such as tops, dresses, trousers and outerwear.
2. Add one chart for each brand or fit that runs differently, such as a relaxed hoodie versus a fitted shirt.
3. Add a chart for any category with a different unit system or size labels.

If your count fits within the free plans' limit of three charts, you can test either app at no cost, with the watermark. If you land between that and ten, Kiwi's Premium plan covers you. If you land above ten, ESC's unlimited Premium plan is the cheaper listing, while Kiwi's Ultimate plan is the unlimited option there.

Which app suits which store?

Match the app to the store, not the other way around.

• A small boutique with a few products. ESC's free plan or Premium is usually enough, since you mainly need clear tables.
• A growing store with several fits. Kiwi's Premium plan gives more design options and analytics.
• A store that wants to suggest a size. Kiwi's Plus plan lists size recommenders, which ESC's listing does not mention.
• A store with a large catalog. Compare ESC's unlimited charts with Kiwi's higher tiers, and check Kiwi's order-volume charges.

For more on picking a tool by store type, the roundup of size chart apps for Shopify puts more apps side by side.

What does a bigger store pay in practice?

Here is a worked example using only the listed plan limits. Say a store needs 12 charts: tops, dresses, trousers, outerwear and several fits in each.

• ESC Size Charts: the Premium plan has no chart limit, so it covers 12 charts at $4.99 a month, per the ESC listing.
• Kiwi Sizing: Premium stops at 10 charts, so the store needs Plus at $14.99 a month, which allows up to 20 charts, per the Kiwi listing.

That is a gap of $10 a month before any order-volume charges on Kiwi's Plus plan. The extra money buys up to 10 size recommenders and recommender analytics. If you will not use those, ESC is the cheaper way to publish 12 charts.

The reverse can hold too. If you want auto-translated charts or Google Analytics, those features appear on Kiwi's listing and not on ESC's.

What should you check on each listing before installing?

Listings are marketing pages, so read the fine print. These are the points worth checking:

• Billing. Both listings say charges are in US dollars and billed every 30 days.
• Order-volume charges. Kiwi's Plus and Ultimate plans mention extra charges based on order volume.
• Import credits. Kiwi describes import credits as optional add-ons.
• Watermarks. Both free plans include one, so check how it looks on your pages.
• Trial length. Kiwi lists 14 days on paid plans, ESC lists 7 days on Premium.
• Theme support. ESC says it works with Shopify 2.0 app blocks. Confirm that your theme supports them.

Do you need a chart app at all?

A size chart tells the shopper what each size measures. It does not tell them which size they are. Shoppers still have to measure themselves and compare.

That gap is why some stores add a recommender. Our guide to generic size charts versus brand-specific size charts explains why a chart written for your own garments beats a generic one, whichever app you use.

What else could you use?

If you want a recommendation without asking shoppers to measure themselves, ZeDaq.ai works differently. The shopper uploads one photo and types their height, and a 30-second body scan matches their measurements to your own size chart. You enter your chart once, one per garment type, in the Shopify app or the dashboard. When a shopper falls between sizes, the scan sizes up to the largest relevant measurement.

ZeDaq.ai also offers virtual try-on, where the shopper sees your garment on their body. The Free plan is $0 with 3 try-ons, 3 measurements and 5 invoices a month. Paid plans start at Micro for $14 a month, and every paid plan has a 3-day free trial with no card required.

For a direct comparison, read ZeDaq.ai versus Kiwi Sizing. If you are leaving Kiwi, see Kiwi Sizing alternatives for fashion stores.

How do you test before you commit?

Whichever app you choose, run the same short test:

1. Install the free plan on your live store, or a development store.
2. Build one real chart for your best-selling product.
3. Open the product page on your phone and read it as a first-time shopper would.
4. Check that the watermark, button and pop-up do not crowd your theme.
5. Only then upgrade or add more charts.

FAQs

Is Kiwi Sizing better than ESC Size Charts?

Neither is better for every store. Kiwi lists more tiers and a size recommender, while ESC lists a simpler, cheaper chart builder.

Do both apps have a free plan?

Yes. Both listings show a free plan with up to 3 charts and a watermark, as checked in November 2026.

Can I move my charts from one app to the other?

Kiwi lists CSV imports, and ESC lists import and export on its Premium plan. Check the current listing, and keep a copy of your chart in a spreadsheet.

Do I need to remove one app before installing the other?

Run only one chart app per product page, or the two pop-ups can clash. Turn off the old app's embed before you switch.

Does a size chart app reduce returns?

A clear chart helps shoppers choose, but we cannot promise a result for your store. Test it on your own best sellers.