Product Page Checklist for Fashion Stores: Photos, Fit Notes and Try-On

A good fashion product page shows the garment clearly, explains how it fits in plain words, and lets shoppers check their size before they buy. The checklist below covers photos, fit notes, size guides and virtual try-on, in the order shoppers tend to look for them.

You can work through it page by page. Start with your best sellers, then roll the same structure across the rest of your catalogue.

What photos should a fashion product page include?

Shoppers cannot touch the fabric, so your images do that job. Aim for a set that answers questions before they are asked.

• Front, back and side views. Show the full garment on a model or mannequin, not only a close crop.
• A flat lay or ghost mannequin shot. This shows the true shape without a body changing it.
• Detail shots. Include collars, buttons, zips, seams, linings and any print or embroidery.
• Fabric texture close-up. Let shoppers see weave, sheen and thickness.
• Natural light and a plain background. Colours should look the same on a phone as on your rack.
• Colour variants. Photograph each colour, rather than recolouring one image.
• Movement or styled shots. Show how the fabric drapes when someone walks or sits.

Keep file sizes reasonable so pages load fast on mobile data. Many of your shoppers will browse on a phone with a patchy connection.

What fit notes should you write on a product page?

Fit notes turn a photo into usable information. Put them near the size selector, not buried in the description.

Write these for every product:

• Model details. State the model's height and the size they are wearing.
• Intended fit. Say whether it runs slim, true to size or relaxed, and whether to size up or down.
• Fabric stretch. Say if there is give, and where.
• Length. Give the garment length, plus where it falls on the model, such as "mid-calf on a model of 175 cm".
• Lining and sheerness. Say whether the fabric is see-through in light colours.
• Waist, rise or sleeve notes. Mention anything that commonly surprises people.

Avoid vague words like "flattering" or "regular". Say what you mean. "Cut close through the chest, so choose one size up if you prefer room to layer" is far more useful.

How do you build a size guide that works?

A size guide should list garment measurements or body measurements, and say clearly which one it is. Mixing them is a common cause of wrong-size orders.

Garment	What to list	Helpful note
Tops and shirts	Chest, waist, shoulder, sleeve, length	Say if measurements are flat or around the body
Trousers and skirts	Waist, hip, rise, inseam, length	Note stretch in the waistband
Dresses	Bust, waist, hip, total length	Mention zip or tie adjustments
Jackets and coats	Chest, shoulder, sleeve, length	Say how much layering room is allowed
Traditional wear	Neck, chest, waist, length, sleeve	Note whether it can be altered

Show centimetres and inches together. If you sell in the UK and Nigeria, add a conversion between UK, EU and US sizes too. Explain in two or three lines how to measure yourself, with a short diagram or video.

Where does virtual try-on fit on the product page?

Place it close to the size selector, because that is the moment of doubt. A shopper who is unsure between two sizes needs help right there, not three scrolls away.

ZeDaq.ai is an API and embeddable widget that adds AI Virtual Try-On and body sizing to product pages, so shoppers can see how an item fits before buying. It is available on the Shopify App Store. Here is how to use it well:

• Add a clear button, such as "See how it fits", beside the size options.
• Keep your fit notes and size guide visible too. Try-on works best alongside them, not instead of them.
• Use clean, well-lit product photos, since the garment image is what shoppers will see applied.
• Set your store currency. ZeDaq.ai supports multi-currency, including USD, NGN, GBP and EUR.
• Check the language. The storefront widget speaks 10 languages, which helps if you ship to several countries.

There is a free plan and a 3-day free trial with no card required, so you can test it on a few products first. You can start at zedaq.ai signup.

What else should a fashion product page cover?

Fit is not the only worry. Shoppers also look for these details before they commit.

• Fabric and care. List the composition, wash instructions and whether it shrinks.
• Delivery. Give estimated times and costs for each country you serve.
• Returns and exchanges. Explain the process in simple steps.
• Made-to-order notes. If an item is cut after ordering, say how long it takes.
• Reviews with fit feedback. Ask reviewers whether the item ran small or large, and show their height and size.
• Clear stock status. Show which sizes are available without making shoppers click each one.

What should tailors and made-to-measure businesses add?

If you cut to order, your page should explain the measuring process as clearly as the product. Shoppers need to know what you will ask for and when.

• Describe how measurements are taken and how long a made-to-measure order takes.
• Explain deposits, balance payments and the delivery date.
• Show examples of finished work on different body shapes.
• Say how alterations are handled.

Behind the page, good records matter just as much. ZeDaq.ai includes tools for tailors in every subscription. You get a client CRM with contact details, delivery address and fit preferences. Orders can carry deposits, with a delivery calendar and automatic reminders. Invoices go out with your logo and bank details by email or WhatsApp.

Measurement capture works by auto-capture, voice-guided posing or manual entry, and clients do not need to install an app. If you still have old paper measurement books, you can photograph a page and ZeDaq.ai reads the client's details and measurements into a digital profile. More on this is at ZeDaq.ai for tailors.

The full product page checklist

Copy this list and tick it off for each product.

• Front, back, side and detail photos
• Flat lay or ghost mannequin image
• Every colour photographed
• Model height and size worn
• Fit description (slim, true to size, relaxed)
• Fabric stretch, length and sheerness noted
• Size guide with clear measuring steps
• Size conversions for your main markets
• Try-on or sizing help beside the size selector
• Fabric, care, delivery and returns information
• Reviews that mention fit
• Page checked on a phone

FAQs

How many photos should a fashion product page have?

There is no fixed number. Include enough to cover all angles, the fabric, key details and each colour. If a shopper would ask a question about the item, add an image that answers it.

Should I put fit notes in the description or near the size selector?

Put the most important notes beside the size selector, where the decision happens. You can repeat fuller details in the description. Short, specific lines work better than long paragraphs.

Does virtual try-on replace a size guide?

No. A size guide gives measurements, and try-on lets shoppers see how an item fits on them. Use both, so people can choose whichever helps most.

Can I try ZeDaq.ai before paying?

Yes. There is a free plan and a 3-day free trial with no card required. Paid plans differ by monthly try-ons, measurements and invoices, so check the pricing page for current details.

Does ZeDaq.ai work with stores that sell in different currencies?

Yes. It supports multi-currency, including USD, NGN, GBP and EUR, and the storefront widget speaks 10 languages. That suits stores selling across the UK, Nigeria and other markets.